On October 23, 2026, the Dallas Cowboys agreed to recognize the newly formed Dallas Cowboys Cheerleaders Association as the collective bargaining representative for one of the most famous cheer squads in professional sports. The announcement follows years of pushing for fair pay. A former cheerleader sued the team in 2018, alleging she was not paid for all hours worked and earned less than the team’s male mascot. The team settled in 2019, and per-game pay doubled to $400. After a Netflix series put the squad in the spotlight, the cheerleaders received a reported 400 percent raise, yet some stated the new contract still did not include health insurance.
Now, for the first time, the cheerleaders will negotiate those terms as a group instead of one person at a time. One labor sociologist noted that the squad’s fame likely gave it leverage most workers do not have. But the legal rights the cheerleaders used are not reserved for celebrities. They belong to most private-sector employees in Texas.
What Is a Union?
A union is a group of workers who join together to negotiate with their employer over wages, benefits, schedules, safety, and other working conditions. The process of negotiating is called collective bargaining, and the result is usually a written contract that both sides must follow. Unions are not limited to factories or trades. Nurses, journalists, engineers, and other salaried professionals organize too.
How Unions Work in Texas
Texas is a right-to-work state. Meaning, you cannot be denied a job because you are or are not a union member, and you cannot be required to pay union dues to keep your job. Many people assume this means unions are not allowed in Texas. They are. It simply means membership is your choice.
Private-sector organizing in Texas is governed mainly by the federal National Labor Relations Act, which applies here the same way it does everywhere else.
Why Unions Matter
On your own, it is hard to negotiate with a large employer. You can be replaced, and you rarely know what your coworkers are paid. A union changes that balance. It gives workers a seat at the table, a written contract the employer has to honor, and usually a grievance process for challenging unfair discipline. The Cowboys cheerleaders saw raises when public pressure mounted, but a contract makes gains enforceable instead of dependent on goodwill.
How to Form a Union in Texas
Most organizing campaigns follow a similar path, which the Department of Labor and the National Labor Relations Board both outline. It usually starts with coworkers talking about shared problems and contacting an existing union for support. The Texas AFL-CIO is one place to start. Workers then sign authorization cards showing they want union representation.
From there, there are two paths. If a majority of workers sign, the employer can voluntarily recognize the union, which is what the Cowboys did. If the employer refuses, workers can file a petition with the National Labor Relations Board once at least 30 percent of the proposed group has shown support. The Board then holds a secret-ballot election, and if a majority votes yes, the employer must recognize and bargain with the union.
Your Protection Against Retaliation
Organizing is often when workers feel most exposed, and it is also when the law protects them. Section 7 of the National Labor Relations Act gives employees the right to form, join, or assist a union and to act together for “mutual aid or protection.” Section 8 makes it illegal for an employer to fire, demote, discipline, or cut the hours of employees because of union activity. Employers also may not threaten workers, question them about union support, spy on organizing meetings, or promise rewards for voting no. These protections cover you even before a union exists, including when you simply discuss pay with coworkers.
A charge must be filed with the National Labor Relations Board within six months of the retaliation, and remedies usually focus on reinstatement and back pay. Document everything: dates, names, what was said, and any sudden change in your schedule, assignments, or discipline.
If you were punished for supporting a union or speaking up with your coworkers, I encourage you to talk with an attorney before that deadline passes. Wiley Wheeler, P.C. represents employees only, with offices in Austin, Dallas, and Houston. Schedule a consultation with me, or another attorney at one of our offices to talk through your options.






